The Media Psychology and Digital Asset Management certificate program (MPDAM) is designed for people preparing for entry-level positions in this emerging field as well as those currently in the digital asset field who want to advance to management and strategic careers. The program focuses on what media professionals need to know about how to manage a marketing library with reusable media components and marketing collateral.
Media Psychology (MP) spans the full range of the human experience of media, including affect, cognition, and behavior—in activities, events, theories, and practices. Studies include various forms of mediated communication, such as pictures, sound, graphics, content, and emerging technologies.
Digital Asset Management (DAM) incorporates the efficient management of digital data and the strategic use of these assets. DAM consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets such as digital photographs, animations, videos, and music.
Media affects individuals and cultures
Media can be used for socially constructive purposes
Computer software and/or hardware systems aid in downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting digital files
Professionals manage the massive influx of digital content in areas of private and public operations, as well as user-generated content
The Fielding Experience
is offered entirely online
, enabling flexible course participation and building networks with students from across the country and around the world. Students engage with faculty members who are outstanding scholar-practitioners, internationally known for their expertise in the field and their skills in online education.
Start with a Certificate…Then Earn a Degree
Certificate program students are eligible to apply for admission to the full Master of Arts in Media Psychology
at any time before starting or during the certificate program. Once students apply and are accepted to the master’s degree program, academic credit earned through the certificate program can be applied toward the MA degree.
may be available to help with tuition and fees
. Read the program requirements
and then apply.