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Faculty Biography - Honors and Awards, Publications, Professional Experience
Christophe Morin
Christophe Morin, MA
Adjunct Faculty - School of Psychology
San Anselmo, CA

cmorin@fielding.edu

PhD Media Psychology Candidate, Fielding Graduate University

MA Media Psychology, Fielding Graduate University, 2011

MBA, Bowling Green State University, 1983
 

Areas of Instruction:

  • Psychology of Neuromarketing
 

Scholarly & Professional Interests:

Research Interests:
  • The Neurophysiological effect of advertising on adolescents
  • The effectiveness of persuasion strategies on the brain
Practice Interests:
  • Consumer research both in B2B and B2C
  • Messaging architecture
  • Strategic dialoguing
  • Sales training and sales effectiveness
  • Marketing positioning
  • Branding
 

Professional Memberships:

  • Board Member, Neuromarketing Business and Science Association
 

Honors and Awards:

  • 2011: Great Mind Award, Advertising Research Foundation (ARF)
  • 2009: Above and Beyond Speaker Award, Vistage International (www.vistage.com)
  • 2009: American Marketing Association (AMA) Next Big Thing Award
 

Publications:

  • Morin, C. (2011). Neuromarketing: The new science of consumer behavior. Society, 48(2), 131 135. Retrieved from http://link.springer.com/article/10.1007/s12115-010-9408-1
  • Morin, C. (2010). Oxytocin increases advertising’s influence: Hormone heightened sensitivity to public service announcements. Science Daily, Retrieved from http://www.sciencedaily.com/releases/2010/11/101115160404.htm
  • Morin , C., & Renvoisé, P. (2007). Neuromarketing: Understanding the buy buttons in your customer's brain . Thomas Nelson Inc.
  • Morin , C., & Renvoisé, P. (2007). Selling to the Old Brain. SalesBrain Publishing.
 

Presentations:

Since 2002, over 600 workshops and keynotes delivered around the world for private and public events drawing an estimated audience of 22,000 executives of 20+ nationalities, among which about 4000 CEOs.
 
Here are some presentations available over the web:
 

Professional Experience:

  • Adjunct Faculty, School of Psychology, Fielding Graduate University.

 

 

Other Professional Activities:

  • 2002-present: CEO & Co-Founder, SalesBrain.
  • 2000-2002: Chief Marketing Officer, rStar Corporation (RSTR) Public Company -Subsidiary of Gilat Salellite Networks.
  • 1997-2000: Vice President, Marketing & Corporate Training, Canned Foods Grocery Outlet with $480 M in revenue and 114 retail locations.
  • 1996-1997: Co-Founder and President, Leadership Network, San Francisco, CA.
  • 1988-1996: President and CEO, Doublet Manufacturing Inc., San Francisco, CA.
  • 1986-1988: Director of Market Research, Phildar, 3300 franchised knitting yarn stores in Europe.
 
 
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