Areas of Instruction:
- Psychology of Neuromarketing
Scholarly & Professional Interests:
Research Interests:
- The Neurophysiological effect of advertising on adolescents
- The effectiveness of persuasion strategies on the brain
Practice Interests:
- Consumer research both in B2B and B2C
- Messaging architecture
- Strategic dialoguing
- Sales training and sales effectiveness
- Marketing positioning
- Branding
Professional Memberships:
- Board Member, Neuromarketing Business and Science Association
Honors and Awards:
- 2011: Great Mind Award, Advertising Research Foundation (ARF)
- 2009: Above and Beyond Speaker Award, Vistage International (www.vistage.com)
- 2009: American Marketing Association (AMA) Next Big Thing Award
Publications:
- Morin, C. (2011). Neuromarketing: The new science of consumer behavior. Society, 48(2), 131 135. Retrieved from http://link.springer.com/article/10.1007/s12115-010-9408-1
- Morin, C. (2010). Oxytocin increases advertising’s influence: Hormone heightened sensitivity to public service announcements. Science Daily, Retrieved from http://www.sciencedaily.com/releases/2010/11/101115160404.htm
- Morin , C., & Renvoisé, P. (2007). Neuromarketing: Understanding the buy buttons in your customer's brain . Thomas Nelson Inc.
- Morin , C., & Renvoisé, P. (2007). Selling to the Old Brain. SalesBrain Publishing.
Presentations:
Since 2002, over 600 workshops and keynotes delivered around the world for private and public events drawing an estimated audience of 22,000 executives of 20+ nationalities, among which about 4000 CEOs.
Here are some presentations available over the web:
Professional Experience:
- Adjunct Faculty, School of Psychology, Fielding Graduate University.
Other Professional Activities:
- 2002-present: CEO & Co-Founder, SalesBrain.
- 2000-2002: Chief Marketing Officer, rStar Corporation (RSTR) Public Company -Subsidiary of Gilat Salellite Networks.
- 1997-2000: Vice President, Marketing & Corporate Training, Canned Foods Grocery Outlet with $480 M in revenue and 114 retail locations.
- 1996-1997: Co-Founder and President, Leadership Network, San Francisco, CA.
- 1988-1996: President and CEO, Doublet Manufacturing Inc., San Francisco, CA.
- 1986-1988: Director of Market Research, Phildar, 3300 franchised knitting yarn stores in Europe.