2022 Super Bowl Commercials And Media Psychology

Christophe Morin, Ph.D.

Media Psychology Program graduate Christophe Morin, PhD’14 is CEO of SalesBrain, a neuromarketing agency. When he is not teaching as Adjunct Faculty at Fielding, he helps companies improve their marketing growth and performance.

Of the many successful projects Dr. Morin has led, a recent one examined the relative successes of the 2022 Super Bowl commercials. As consultants for KERN, a division of the Omnicom Precision Marketing Group, Dr. Morin and his team evaluated six Super Bowl ads using a unique neuromarketing analysis.

Given that companies spend more than $10 million for each Super Bowl ad, the stakes are high, and Dr. Morin’s scientific analysis helps companies maximize the effectiveness of their ads. Dr. Morin’s work exemplifies the modern application of media psychology to marketing. Dr. Morin’s research on the Super Bowl ads is available here: https://kernagency.com/2022/03/10/super-bowl-commercials-epic-touchdowns-or-epic-fumbles-rating-winners-and-losers-quantitatively-with-neuromarketing-sciences.

Fielding was the first university to launch a dedicated Media Psychology Program in the world. The university offers a PhD, master’s, and professional certifications in Media Psychology.