Personas have a long history in digital products and services. In fact, you’ve probably built a few yourself. They come in varying levels of fidelity and traditionally document key demographic information about your average or likely users. Personas can be incredibly helpful for teams, especially newly established ones, to help build context and guardrails around who they are building for. The problem with personas is they haven’t really changed much in the last few decades. If you run a basic search right now it will generate a hundred of the same templates with a standard array of demographic inputs; fake [...]