How Granfluencers are Breaking Stereotypes on TikTok

2024-03-28T10:28:09-07:00

Senior TikTok stars are captivating viewers by being funny, smart, and real. KEY POINTS Although it still skews young, there has been a 57% rise in Boomers on TikTok since 2021. Granfluencers' warmth, authenticity, and refusal to "act their age" attracts followers from all generations. Virtual eye contact on TikTok fosters trust, comfort, and emotional ties. Granfluencers break stereotypes, modeling healthy aging, body positivity, and vitality. Now that I’m "Gamma," I am gaining a new perspective on aging. Between professional pressures, social norms, stereotypes, and those sticky, internalized beliefs, it isn’t easy being totally comfortable with aging. But, just as [...]

How Granfluencers are Breaking Stereotypes on TikTok2024-03-28T10:28:09-07:00

AI Doesn’t Change Why Kids Should Learn to Code

2024-03-22T10:32:13-07:00

Coding prepares kids to be better problem-solvers in the real world. KEY POINTS Coding nurtures problem-solving and creativity in kids. Young coders gain early math and literacy foundations through non-tech play. Middle-childhood coding bolsters logical thinking, spatial reasoning, and team skills. Is coding a necessary competency that kids need to learn? Or does the large specter of AI on the horizon and some grim prognostications have you questioning if signing your kid up for summer coding camp is even relevant? The doomsayers argue that since AI can code better than a human, human coders won’t be needed. That’s a baby-and-bath-water [...]

AI Doesn’t Change Why Kids Should Learn to Code2024-03-22T10:32:13-07:00

Beyond Bans: How Can Teachers Tackle Social Media at School?

2024-02-29T06:08:36-08:00

Turning digital challenges into educational opportunities through empowerment. KEY POINTS Restricting devices in schools doesn't solve the broader issue of teaching kids to use technology responsibly. Engaging students in conversations about social media encourages critical thinking and safe online behaviors. Collaboratively developed rules and consequences about device use can improve student compliance. Educators are between a rock and a hard place when it comes to technology in the classroom—especially smartphones and social media. They are under pressure to use educational technology to make assignments and materials readily available, communicate with parents, distribute information, create engaging content for students, provide support, and [...]

Beyond Bans: How Can Teachers Tackle Social Media at School?2024-02-29T06:08:36-08:00

The Super Bowl Ad Game: What Makes a Brand Fumble?

2024-02-21T06:34:11-08:00

Emotions and mental models drive viewer engagement and brand recall. KEY POINTS Audience heuristics, mental models, and expectations determine a commercial's success. Celebrity collaborations can boost brand trust, but they risk the vampire effect without attention to balance. Popularity isn't the same as message effectiveness or behavioral intention. Visual content that conflicts with the brand message undermines the intended impact. Nielson reported that Super Bowl LVIII had 120.3 million viewers, putting it second on the list of most-viewed American television events behind the 1969 Apollo 11 moon landing. Emotions ran high with the excitement over a halftime show by Usher [...]

The Super Bowl Ad Game: What Makes a Brand Fumble?2024-02-21T06:34:11-08:00

Media Psychology Student Uses VR to Transport Viewers Back to 1955 and the Famous Rosa Parks Bus Ride

2024-02-16T07:50:25-08:00

Cory Logston, Ph.D. candidate Ph.D. candidate in media psychology, Cory Logston is dedicated to leveraging virtual reality (VR) technology for social good to induce empathy and reduce implicit racial bias. Cory’s VR project centers around the iconic civil rights figure Rosa Parks and has garnered significant attention. The VR experience transports users into history, providing an immersive experience that enables individuals to witness and understand the pivotal moment when Parks refused to give up her seat on a segregated bus in Montgomery, Alabama 1955. Cory recently received endorsement from Rosa Parks' family, adding authenticity and reverence to the [...]

Media Psychology Student Uses VR to Transport Viewers Back to 1955 and the Famous Rosa Parks Bus Ride2024-02-16T07:50:25-08:00

The Name and Frame Matters When it Comes to Public Support of Opioid Prevention Programs

2024-02-13T15:49:45-08:00

The Name and Frame Matters When it Comes to Public Support of Opioid Prevention Programs. Lessons learned from Dr. Jennifer Johnston's professional and academic journey as a media psychology scholar. Dr. Jennifer Johnson Dr. Jennifer Johnston is a media psychologist and Associate Professor of psychology at Western New Mexico University. She was also a licensed mental health clinician for 15 years before entering academia.  She graduated from Fielding Graduate University in 2013. Since then, she conducts research at the intersection of media effects and psychological disorder, and serves as the chair of the Institutional Review Board [...]

The Name and Frame Matters When it Comes to Public Support of Opioid Prevention Programs2024-02-13T15:49:45-08:00

How Holiday Sharenting Can Put Your Kids at Risk

2023-12-21T10:40:51-08:00

Online personas crafted by parents can hinder a child's identity development. KEY POINTS Sharenting, even with the best intentions, can violate a child's privacy and disclose personal information. Social media providers have the right to use all content you post to target ads and train algorithms. Sharenting creates a public image that may conflict with a teen's self-image and hinder identity development. The holiday season is in full swing. Parties and family gatherings mean lots of Instagram photo ops. It's easy to get swept up in the fun, but here's a reminder: put down the eggnog and take a breath [...]

How Holiday Sharenting Can Put Your Kids at Risk2023-12-21T10:40:51-08:00

Why Holiday Movies Can Combat Loneliness and Stress

2023-12-06T09:13:52-08:00

Holiday movies boost our positive emotions and sense of social connection. KEY POINTS Holiday films can elevate spirits and provide an escape from stress. Nostalgia from rewatching favorites kindles warmth and feelings of social support. Family watch parties strengthen bonds, link generations, and create traditions. Holiday movies are here, reminding us that it’s time for the Christmas holidays. Americans rank watching holiday movies as one of their favorite traditions, above tree decorating and cookie baking. I like to check out the lists of "most popular" Christmas movies each year as an ersatz "needs" barometer. Much less scientific than the Belonging [...]

Why Holiday Movies Can Combat Loneliness and Stress2023-12-06T09:13:52-08:00

Visiting Scholar Dr. Perry Reed Joins Media Psychology Research Group

2023-11-14T08:07:31-08:00

Perry Reed, Ph.D. Visiting scholar Perry Reed, Ph.D., has joined Fielding's Media Psychology Research Group. Dr. Reed is a media psychologist driven to help people and organizations leverage media and technology effectively. He earned his MA and PhD in media psychology from Fielding Graduate University, conducting his dissertation research on the intersections of artificial intelligence, human creativity, and the science of storytelling. He also holds a BS in cognitive science from UCLA. As a Visiting Scholar at Fielding Graduate University, Perry will work alongside faculty to lead the media psychology virtual research lab. Perry will mentor graduate students, conduct research, [...]

Visiting Scholar Dr. Perry Reed Joins Media Psychology Research Group2023-11-14T08:07:31-08:00

Leveling Up: Developmental Psych for Setting Video Game Controls

2023-11-13T15:04:12-08:00

Here's how to set developmentally appropriate video game controls for tweens and teens that support the dynamic nature of a child's growth. KEY POINTS Effective digital parenting adapts to children's maturing needs over time. Tweens benefit from structures that balance gameplay with diverse developmental activities. Young teens need a combination of independence and supportive parental guidance. Teach older teens to self-regulate through discussions and collaborative boundary-setting If you have considered setting parental controls for your kids' video games and gaming systems, the dizzying complexity of today's gaming platforms can be overwhelming, making you hesitant to allow much video gameplay. Yet, [...]

Leveling Up: Developmental Psych for Setting Video Game Controls2023-11-13T15:04:12-08:00

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