Why Did Influencer Kai Cenat’s Live NYC Meetup Turn Ugly?
Pam Rutledge2023-08-10T04:45:31-07:00Influencers have no experience translating online audiences into live events. KEY POINTS Young influencers don't have relevant experience understanding influence or managing fame. Gen Z and Millennials relate more to influencers than to traditional celebrities. Parasocial attachment increases an influencer's persuasiveness because they feel like a friend. The popular social media streamer Kai Cenat and fellow streamer Fanum announced to their followers that they would give away electronics, including PlayStation 5 consoles, on Friday, August 4, at 4 p.m. Thousands of fans showed up to get the prizes, filling the street, stopping traffic, and becoming increasingly unruly. Police were [...]