#GirlMath: How Social Media Trends Perpetuate Stereotypes
Pam Rutledge2023-09-18T03:05:33-07:00Jokes that infantilize women and glorify irresponsible spending aren't funny. KEY POINTS #GirlMath is a popular TikTok trend, rationalizing spending purchases with irresponsible logic. Mental accounting provides the theoretical logic for the human tendency to subjectively value money. Even in jokes, labeling women as "girls" can undermine self-esteem and perpetuate stereotypes. I don't know whether to laugh or cry when I see #GirlMath. It is one of those TikTok trends that has grown out of the popularity of "girl" hashtags (#girldinner, #hotgirlsummer, #lazygirljob). I don't know what bothers me most: the continued labeling of women as "girls," a gender-neutral cognitive bias being attributed [...]