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Biography

Tunisha Singleton, Ph.D. is a Professor, DigiCulture Commentator and New Media Consultant. By focusing on where culture and conversation collide, Dr. Singleton uses the lens of media psychology to understand identity, meaning-making, and patterns between media consumption and human behavior.

With 10+ years of experience blended across brand communication, immersive technology and social media management, Dr. Singleton is a professional 1-2 punch of art (innovation) and science (psychology). She’s well-versed in using applied research and industry knowledge to inform the design of audience engagement strategies and programs to boost the fan experience.

Dr. Singleton has recently turned her attentions to tackling her passion in sports; and she is working to build platforms and create content focusing on storytelling. In her work, she uses the human experience as a means to fasten a supportive relationship between sports and society.

Dr. Singleton aspires to work with more brands and non-profit organizations on projects surrounding fandom, utility-based technology, community relations, mental health, multiculturalism and race/gender/LGBTQ empowerment.